If you’re familiar with affiliate marketing, you’re likely familiar with the Amazon Associates program. This program allows you to earn commissions by promoting Amazon products on your website or social media channels. But did you know that there’s another tool available that can help you take your affiliate marketing efforts to the next level? That tool is Levanta, a partner marketing platform that integrates with Amazon’s Attribution API. In this blog post, we’ll explore the differences between Levanta and Amazon Associates and how they can work together to boost your revenue.
What is Amazon Associates?
Amazon Associates is an affiliate marketing program that allows website owners and social media influencers to earn commissions by promoting Amazon products. When a user clicks on an affiliate link and makes a purchase on Amazon, the affiliate earns a commission on that sale. The commission rate varies depending on the product category and can range from 1% to 10%.
One of the main benefits of Amazon Associates is its ease of use for Creators. It’s simple to sign up for the program and start promoting products right away. Plus, with millions of products available on Amazon, there’s no shortage of options for affiliates to promote.
However, there are some limitations to Amazon Associates. One of the biggest drawbacks is the lack of transparency when it comes to attribution. Sellers don’t have insight into which affiliates are driving sales for their products or how those sales are being attributed. This makes it difficult for Sellers to optimize affiliate marketing efforts and it does not incentivize direct relationships with Creators.
What is Levanta?
Levanta is a partner marketing platform that integrates with Amazon’s Attribution API to allow sellers and publishers to partner directly. This enables Sellers to increase commissions, provide a 14-day attribution window, and unlock custom performance reporting. Commissions on Levanta typically are around 20% on average, but can get as high as 50%.
With Levanta, publishers can take ownership of their commerce content monetization and connect directly with the Amazon sellers they promote. Brands can manage their affiliate program to drive more sales, build direct relationships with their partners, and get insight into channel performance.
One of the key benefits of Levanta is its tag-driven attribution system. Publishers simply need to add their attribution tag to an Amazon link, and Levanta’s system will track conversions. This makes it easier for publishers to promote products without having to worry about using special links or redirects.
Additionally, Levanta makes payments easy for both sellers and publishers. Brands are sent a single bill each month, and Levanta distributes payments to the attributed publishers. Levanta also handles 1099 tax reporting and filing on behalf of its Sellers.
How Do Levanta and Amazon Associates Work Together?
While Levanta and Amazon Associates have some similarities, they also have some key differences that make them complementary tools for affiliate marketing.
For Creators, one of the biggest advantages of using Levanta in addition to Amazon Associates is the ability to earn higher commissions . Brands are willing to pay higher commissions and offer higher attribution windows to publishers that work with them directly. By using Levanta, you can connect with these brands and acquire a better commission rate by building these direct relationships.
Levanta also provides some additional transparency to Sellers & Creators. With Levanta’s custom performance reporting, Sellers can see which publishers are driving sales for your product and how those sales are being attributed. This allows Sellers to optimize their affiliate marketing efforts and also offer special commissions and private offers to Creators.
Wrapping it up
All in all, Levanta and Amazon Associates are both great platforms for affiliate marketers. While Amazon Associates offers ease of use and a wide range of products to promote, Levanta provides increased transparency and the ability to connect directly with high-quality Sellers. The two platforms can work together seamlessly, allowing creators to take advantage of both their benefits and increase their revenue.
To get started with Levanta, sign up here.