Levanta’s new Creator Connection Integration helped Front Row recover strong after a recent policy shift.
Quick Pivot, Big Results
Digital Marketing agency Front Row built healthy and impressive affiliate programs across their brand portfolio, consistently driving six figures in monthly revenue and increasing their portfolio revenue volume over 110x from Q4 ‘23 to Q4 ‘24.
Then came Amazon’s late 2024 policy shift, which caused some of the program’s largest affiliate partners to look for new attribution methods. Acting quickly, Front Row pivoted to Levanta’s Creator Connections Integration. The new Levanta Integration allowed them to diversify their strategy, unlock new partnership opportunities, and offer their top partners the attribution method they preferred. And it worked.
The campaigns generated over 550% revenue growth in 4 weeks.
Using the Levanta Integration, Front Row launched new Creator Connections campaigns that generated over 550% revenue growth in a 4-week span during Q1 2025.
The Strategy
Levanta’s Creator Connections Integration allowed Front Row to build new campaigns focused on existing top creators that stopped promoting Attribution campaigns after the policy shift.
As a bonus, this new approach also unlocked strategic partnerships with net-new affiliate partners, leveraging Levanta’s improved reporting, marketplace, and incentive features.
Front Row matched top performers with strategic campaigns.
- Diversified Campaigns: Managed numerous new campaigns via Levanta to test approaches and optimize for effectiveness.
- Targeting Top Performers: Using their historical Levanta data, Front Row focused on the top 20% of active affiliates driving the majority of sales.
- Adaptive Strategy: Changed strategy in real-time based on feedback from affiliates to achieve maximum impact.
“Working with the top 20% of our network, we launched Creator Connection campaigns on Levanta. These initiatives drove 5x growth over 4 weeks.”
Front Row Team
The Results
In 30 days, the new Levanta Integration helped Front Row maximize their new Creator Connections strategy:
- Generating over 550% growth in program revenue
- Increasing click-to-purchase conversion rate by 300%
- Unlocking global media partnerships with some of the biggest affiliates in the world
With the addition of Levanta’s Creator Connections Integration, Front Row adapted their programs to the new Amazon affiliate landscape, generating immediate growth and long-term sustainability.
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