Launched in 2016, grace & stella was built on a dedication for ‘feel-good moments’, and the principle that these moments positively impact other aspects of life.
They sell an award winning line of vegan & cruelty-free skin, body and hair care products on Amazon.
Affiliate agency collaboration
In early 2023, grace & stella began working with affiliate agency, Versa Marketing, and rolled out their Amazon affiliate program on Levanta in March. Since then, they’ve experienced remarkable growth in affiliate sales and have boosted their Amazon product ranking considerably.
Versa Marketing secured high-performing publisher partnerships with the likes of LoveToKnow, Hyphen Social and LovedByJen from Levanta’s expansive network. Their software platform was used to facilitate, track and manage each partnership for the grace & stella program.
Benefits for the brand
Under Versa Marketing’s management, and through Levanta’s affiliate marketplace, grace & stella quickly saw publisher adoption and Amazon product sales growth. They added 150 partners to their program, including a mixture of content websites, editorial publications and social media influencers, leading to grace & stella generating over $350,000 in affiliate sales since teaming up with Versa & Levanta.
In addition to sales growth, grace & stella have significantly increased their best seller rank on Amazon. Sales rank on Amazon can be impacted by a multitude of marketing efforts but outside traffic plays a vital role in the product ranking algorithm. So affiliate traffic has been instrumental in moving grace & stella’s products higher up the Amazon rankings. As a result, more shoppers can discover their products on Amazon and they make more sales to Amazon shoppers.
Sales rank on Amazon
On 1st September 2023, grace & stella’s Energizing Eye Masks had a sales rank of 520 in the Beauty & Personal Care category.
On 10th December 2023, (at the time of writing), the product had a sales rank of 28.
This data is independently sourced from the Amazon sales tracking tool, Keepa.
“Levanta has been instrumental in unlocking the opportunity to partner directly with Amazon affiliates and growing Amazon sales for our clients. They continue to expand their network and invest heavily in feature and functionality enhancements. They’ve been a great network partner for Versa”
Joel WoodVersa Marketing, Co-Founder and Managing Partner
How the collaboration benefits everyone
Versa Marketing helps everyone because:
They are experts at recruiting and managing the relationship between brands and affiliates.
They know and understand all of the channels in play and can make the right strategic decisions for grace & stella.
As an early adopter of Levanta, they understand its power and how to manage campaigns properly with it.
The brand, grace & stella benefit because:
They know their affiliate relationships are being managed properly.
They have full visibility of campaign performance and data flow.
They can recruit partners quicker.
They can easily manage which products are available to their affiliates.
Using Levanta helps everyone because:
The synchronization with Amazon’s brand referral program allows all involved to see the performance of campaigns.
Both brands and affiliates can agree on a fair reward system through customizable commissions.
Their large affiliate marketplace easily allows brands and affiliates to collaborate.
“We are excited to continue our partnership with both Versa and Levanta. We feel that the value proposition is very compelling for affiliates on Levanta and are therefore confident that the platform will quickly grow.”
Akash Kansagra - grace & stella brand lead
The Result
Product Clicks
362,384
Affliate Sales Total
$356,881
Sales Rank Position
520 >> 28
“Levanta has greatly helped us take a data driven approach to our affiliate marketing strategy by giving us the ability to track affiliate clicks and sales at the product level. We can set affiliate commissions to entice new affiliates to list and promote our products, which leads to more affiliate uptake and ultimately more sales.”
Akash Kansagragrace & stella brand lead
Data Analysis from March – December 2023
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