1. Adjust Commissions on Specific ASINs
2. Load Deals into Levanta Early
3. Monitor Outstanding Applications
4. Engage with In-App Messages
5. Set Up Increased Commissions for Top Creators
Be Ready for this Sales Season
As Amazon Prime Big Deal Days approaches (it falls on October 8th & 9th this year), follow these 5 steps to achieve maximum readiness. Leveraging Levanta can be a game-changer, and there are specific best practices you should follow to ensure you get the most out of this significant sales event.
Note: Prime Big Deal Days kicks off the holiday shopping season, coming as it does right at the beginning of Q4, and flows directly into a long stretch of sales opportunities, up to and including BFCM (Black Friday, Cyber Monday) and beyond, and many of these same strategies apply.
Here’s how you can get ready and optimize your results.
1. Adjust Commissions on Specific ASINs
One crucial aspect to keep in mind is the commission structure for any ASINs involved in deals for Prime Big Deal Days. The Amazon Attribution API does not adjust pricing on Lightning deals, meaning commissions are paid on the full price of items, not the discounted price. Standard Prime Big Deal Days Deals, however, will be reported correctly.
By lowering commissions on ASINs that are Lightning deals, you can ensure that you are not overpaying commissions based on full price rather than the discounted rate.
Read more about how to manage your commissions here.
2. Load Deals into Levanta Early
To give creators ample time to generate content for your deals, it’s critical to load them into Levanta as soon as they’re confirmed.
The earlier your deals are loaded, the better your chances of securing coverage from creators.
Early loading not only helps in planning but also increases the likelihood of your deals being featured prominently.
For detailed instructions on how to load your deals, learn more here. We’ve also created a video tutorial to guide you through this process:
3. Monitor Outstanding Applications
Check-in on any outstanding applications within your Levanta dashboard. Reviewing and approving applications promptly maximizes your reach and coverage potential.
This is especially important during Prime Big Deal Days when competition for attention is fierce.
Diverse creator strategies are key to maximizing your impact. Discover more about the different types of creators on Levanta and why a diversified strategy is recommended here.
4. Engage with In-App Messages
Reading and responding to all in-app messages from creators is essential. Creators may request samples or need more information about your brand to feature your products effectively during Prime Big Deal Days.
Prompt and clear communication can significantly enhance your chances of being highlighted by top creators.
5. Set Up Increased Commissions for Top Creators
Consider setting up increased commissions for your top-performing creators to incentivize them further. Higher commissions can motivate creators to prioritize your products, leading to better coverage and higher sales.
To see how you can adjust commissions, follow this guide here.
Be Ready for this Sales Season
In many ways, the Prime Big Deal Days sales event is just the starting bell. From there it’s a race to the finish line.
Prime Big Deal Days will kick off on October 8.
This holiday season presents a massive opportunity for Amazon sellers. Remember to adjust your commissions on Levanta, load your deals early, stay on top of applications, engage with creators actively (and early), and incentivize your top performers.
Leveraging Levanta effectively will help you stand out in the crowded marketplace and make the most of this shopping extravaganza. By following these best practices, you maximize your reach and sales for this Prime Big Deal Days event.
And get ready for the rest of Q4! This period sees some of the highest competition of the year, and you’ll definitely want to bring your “A” game and get going early. From inventory planning to listing optimization, start prepping now.
Prepare early, stay engaged, and watch your sales soar this Prime Big Deal Day!
