TL;DRThe Wayfair Supplier Affiliate Program Powered by Levanta helps Wayfair suppliers encourage publishers and creators to promote their products by adding a supplier-funded commission on top of Wayfair’s existing base affiliate commission.
|
Wayfair suppliers now have a new way to drive traffic and sales through publishers and creators.
The Wayfair Supplier Affiliate Program Powered by Levanta allows participating suppliers to add their own commission on top of Wayfair’s existing base affiliate commission. This creates a stronger incentive for publishers and creators to discover, feature and promote participating products.
For suppliers already using Levanta, Wayfair can now become another marketplace where you manage affiliate partnerships and performance. Suppliers that are new to Levanta can also get started and use the platform to build publisher and creator partnerships for their Wayfair business.
How the Wayfair program works
Wayfair already operates an affiliate program and funds a standard base commission when publishers and creators drive attributed sales.
The new Supplier Affiliate Program adds another layer.
Participating suppliers can use Levanta to fund an additional commission on their own products. Wayfair continues to pay its existing base commission, while the supplier funded commission is added on top.
For example, when a publisher or creator is deciding which products to feature, a higher total commission can make participating supplier products more attractive to promote.
Suppliers only fund the additional commission when affiliate activity results in an attributed sale.
Give publishers and creators more reason to promote your products
Publishers and creators have many products and brands competing for their attention.
The Wayfair Supplier Affiliate Program gives suppliers a way to make their products more competitive by increasing the earning opportunity available to partners.
That can help suppliers drive more product discovery through creator content, editorial coverage, buying guides, product reviews, social media and other affiliate channels.
The goal is simple. Reach shoppers outside of Wayfair and bring traffic and sales back to your products on Wayfair.
Keep your investment tied to performance
The program uses a performance based affiliate model.
Instead of paying upfront for impressions, clicks or content that may not result in a sale, suppliers fund commission when an attributed purchase occurs.
Suppliers can choose which products they want to activate and adjust commission rates based on their business goals.
This gives teams the flexibility to put stronger incentives behind products they want publishers and creators to prioritize.
Discover and work with publishers and creators through Levanta
Levanta gives suppliers access to a marketplace of approved publishers and creators that can help introduce products to new audiences.
Suppliers can discover potential partners, build relationships and manage their affiliate activity directly through the platform.
For suppliers already running programs through Levanta, the Wayfair opportunity fits into the same platform they use to manage other marketplace partnerships and measure performance.
See what is driving results
Suppliers can track performance directly in Levanta across both products and partners.
Reporting includes metrics such as clicks, conversions, sales, commissions and return on ad spend, giving suppliers visibility into which products and partnerships are producing results.
That information can then be used to refine product participation, commission rates and partner strategy over time.
Get started with Wayfair
Wayfair suppliers can participate through Levanta with no additional cost.
Already using Levanta? You can get started with Wayfair and begin exploring publisher and creator partnerships.
New to Levanta? You can also join the platform and start building an affiliate program for your Wayfair business.
Frequently asked questions
What is the Wayfair Supplier Affiliate Program Powered by Levanta?
The Wayfair Supplier Affiliate Program lets participating Wayfair suppliers offer an additional commission to publishers and creators who drive attributed sales of their products. Suppliers manage this activity through Levanta, with the goal of bringing incremental traffic and sales to their products on Wayfair.
How does the supplier-funded commission work?
Wayfair continues to pay its existing base affiliate commission. Participating suppliers fund an additional commission on their own products, increasing the total commission publishers and creators can earn from an attributed sale.
When do suppliers pay the additional affiliate commission?
Suppliers fund the additional commission when affiliate activity results in an attributed purchase. The supplier-funded commission is tied to sales rather than impressions or clicks.
Can suppliers choose which Wayfair products to include?
Yes. Suppliers can select which products to activate and adjust commission rates based on their business goals. This allows them to offer stronger incentives for products they want publishers and creators to prioritize.
How can suppliers find publishers and creators to promote their Wayfair products?
Suppliers can discover approved publishers and creators through Levanta’s marketplace, build partner relationships and manage affiliate activity directly in the platform. Partners may promote products through creator content, editorial coverage, buying guides, product reviews, social media and other affiliate channels.
What performance metrics can suppliers track in Levanta?
Suppliers can track clicks, conversions, sales, commissions and return on ad spend across products and partners. These insights can help suppliers refine product selection, commission rates and partner strategy.
Do suppliers need to be existing Levanta customers to get started?
No. Both existing Levanta customers and suppliers new to the platform can get started with the Wayfair Supplier Affiliate Program through Levanta.
