In this article we’re going to look at some of the best affiliate marketing software for Amazon sellers, Amazon brands and content creators who are looking to promote products on Amazon. But first, here’s a bit of background to affiliate promotion on Amazon.
Affiliate Marketing on Amazon
Affiliate marketing on Amazon was one of the earliest marketing strategies that Amazon used. The “Amazon Associates program” aimed at affiliate marketers was launched in July 1996, making it one of the oldest affiliate marketing programs in existence. The program was created by Jeff Bezos, CEO and founder of Amazon.com, who was inspired by the idea of using the internet to create a network of independent sellers who could promote Amazon products.
The Amazon Associates Program
The early days of the Amazon Associates program were relatively simple. Associates could sign up for free and create custom banners or links that led back to Amazon.com. When a customer clicked on an associate’s link and made a purchase, the associate earned a commission.
The Amazon Associates program has evolved significantly over the years. It was one of the first places where affiliates could access a wide range of tools, including product data feeds, APIs, and reporting tools. Amazon also offered a variety of training and support programs to help affiliates succeed.
It rolled along nicely for about 24 years.
However, things took a turn. On April 21, 2020 Amazon reduced the commission rates on the Associates program significantly. The company cut commission rates for many product categories, including furniture and home improvement products (from 8% to 3%), luxury beauty products (from 10% to 4%), and digital content (from 6% to 3%).
The commission cuts were met with criticism from many Amazon affiliate marketers and niche website owners, who argued that Amazon was taking advantage of them.
But it wasn’t a final goodbye for Amazon helping affiliate marketers. They have continued to support the program by still encouraging new people to the program and making more data available via the API.
They have also introduced two new programs to help partners drive traffic to Amazon:
Amazon Influencer Program
This is aimed at affiliates and influencers, (just as the associates program is).
In Amazon’s words:
“The Amazon Influencer Program allows you to get your own presence on Amazon, which you can customize and curate with products you recommend in your videos on YouTube or pictures on Instagram. We also give you a special vanity URL (amazon.com/shop/handle), which allows you to promote your Amazon presence verbally to your followers.”
Brand Referral Bonus Program
This is aimed at registered Brands who sell on Amazon. The Amazon Brand Referral Bonus Program provides an incentive for brands to drive traffic to Amazon by giving them a reduction in their selling fee when a sale is made.
In Amazon’s words:
“When customers click on the tagged product listing URLs you embed in your non-Amazon marketing efforts, you can earn a bonus on resulting sales from:
- The products you promote.
- Any additional products the customer purchases from the same brand up to 14 days after clicking on the ad you create.”
Best Affiliate Marketing Software for Amazon Sellers
Let’s look at 7 options. Here is our analysis of the best affiliate marketing software for Amazon sellers:
1. Levanta
Levanta is one of the best affiliate marketing software options for Amazon sellers as it helps both Amazon Sellers and Creators to increase their Amazon affiliate revenue. It connects sellers with publishers, enabling them to work together more effectively.
Who is Levanta for?
Levanta caters to two primary user groups:
Amazon Sellers
Levanta is tailored for Amazon Sellers who are looking to unlock a new marketing channel for their Amazon Store. It matches them with creators who can help promote their brand.
Creators, Publishers and Influencers:
Creators can get matched with relevant Amazon Brands who are offering commissions in exchange for promoting their products.
What Levanta does
Levanta’s purpose is to unlock a new revenue channel for Amazon Sellers and Creators.
- It integrates with Amazon’s Attribution API to allow brands and affiliates track sales properly.
- It matches brands with publishers.
The benefits for brands
- Brands can expand their reach by tapping into a network of skilled creators and publishers who can promote their Amazon listings effectively.
- Brands can offer commission structures to suit their partners. This leads to better engagement and more sales from their affiliates.
- Brands can see in-depth performance reporting, allowing them to measure traffic and sales to their Amazon listings from their partners and assess its impact.
The benefits for creators
- Creators can get paid higher commissions. This is because Levanta integrates with Amazon’s brand referral scheme which rewards them for sending traffic to Amazon. The brands pass on these savings to affiliate partners in the former of high commission rates.
- Levanta is an all-in-one Amazon affiliate dashboard. This makes it easy for creators to manage links and track their performance.
- Creators benefit from automated monthly payments. Saving them time and ensuring they receive their earnings correctly and promptly.
Pricing
Levanta have 2 pricing options for brands:
- $150 per month + 5% of affiliate sales generated through the platform.
- $750 per month + 3.5% of affiliate sales generated through the platform.
Earning potential for creators
Typical commission rates are around 15-25%
The commission rate is negotiated between the brands and the creator.
There is no fee for the creators.
How many affiliates or creators are on the platform?
As of November 2023, there are over 1600 active creators on the platform.
For more information visit: https://levanta.io/
2. Archer Affiliates
Who is Archer Affiliates for?
Archer Affiliates is a platform for both Amazon sellers and influencers, affiliate marketers and content creators who are interested in promoting products which are sold on Amazon.
What Archer Affiliates does
Archer Affiliates is a platform that connects Amazon sellers with influencers, bloggers, and content creators to boost product sales on Amazon through affiliate marketing partnerships.
It helps create revenue for both sellers and affiliates, allowing them to collaborate in promoting Amazon products with commissions based on actual sales.
The benefits for brands
- Brands can set commission rates and create promo codes to tailor their affiliate partnerships with their sales and marketing strategy.
- Brands can provide product samples to affiliates, allowing them to create content that showcases their products properly.
- Automated monthly payments to affiliates means easier and prompt payments to their partners.
The benefits for creators
- Creators have the opportunity to earn commissions by promoting Amazon products, providing an additional source of income through affiliate partnerships.
- Creators can choose from a wide range of Amazon products to promote, allowing them to align their content with their audience’s interests and preferences.
- Creators can maintain authenticity in their endorsements by selecting products they genuinely believe in and creating content that resonates with their audience, building trust and credibility.
Pricing
The commission rate for brands is not disclosed; however, it is mentioned that there is no monthly fee.
Earning potential for creators
There is no fee for the creators.
The commission rate is negotiated between the brands and the creator.
How many affiliates or creators are on the platform?
As of November 2023, there are 500 active creators on the platform.
For more information visit: https://www.archeraffiliates.com/
3. Publisher Expansion
Who is Publisher Expansion for?
Publisher Expansion is for digital publishers, content creators and review sites who want to increase their affiliate marketing revenue by collaborating with brands to incorporate products into their content.
What Publisher Expansion does
Publisher Expansion connects publishers and content creators with brands to boost revenue by promoting products. It helps creators to use promotional products in their content.
The benefits for brands
Brands can collaborate with publishers and allow them to promote their products and get more sales.
The benefits for creators
Creators can collaborate with brands and find products to promote to earn commission from.
Pricing for Brands
No pricing information for brands is mentioned on the website.
Earning rates for creators
Creators can earn up to 5%.
How many affiliates or creators are on the platform?
According to its website (in November 2023) there are “100 reputable publishers on the platform”.
For more information visit: https://publisherexpansion.com/
4. Squaredance
Squaredance is a D2C affiliate ecommerce platform. As of November 2023 it hasn’t launched an amazon influencer marketing program yet but a recent post on LinkedIn says they plan to launch an Amazon Affiliate program soon.
For more information visit:
5. Perch +
Their website lacks comprehensive information, featuring only a single paragraph introducing the program:
“In 2022, we introduced the Perch+ Program, a leading affiliate marketing engine that connects your Amazon brand with over 100 affiliate partners, including major publishers, Amazon A-List livestreamers, and top shopping influencers. Our performance-based billing model ensures that we are fully invested in the success of our partners, and we are proud to offer a unique and powerful network that enables brands to expand their reach, increase sales, and grow their businesses.”
How many affiliates or creators are on the platform?
According to its website (in November 2023) there are “ over 100 affiliate partners including major publishers” on the platform.
For more information visit: https://www.perchhq.com/perch-plus-affiliate-program
6. BrandRamp
Who is BrandRamp for?
BrandRamp is another affiliate marketing platform which caters to both Amazon sellers and creators & publishers.
What BrandRamp does
It is an affiliate marketing platform for Amazon sellers to meet publishers. The software plugs in to Amazon’s API to allow both parties to track sales data. They also offer an affiliate management team to assist with new brand partnerships.
The benefits for brands
According to their website the benefits are:
- External, high intent, new to brand traffic
- Competitive ACOS
- Up to 4x lift in organic ranking and BSR
They don’t go into much detail on how these results are achieved.
The benefits for creators
According to their website the benefits are:
- Up to 15x Amazon Associates pay-outs
- 14x longer attribution window
- Top brands from Amazon’s most popular vertical.
They don’t go into much detail on how these results are achieved. One thing to note is the “15x Amazon Associates pay-out” seems optimistic given that average Amazon Associates commissions are 3% – 4%. This would mean that typical commission rates from brands to creators via their platform would be in the region of 45% – 60%.
Pricing
The commission rate for brands is not disclosed; however, it is mentioned that there is no monthly fee.
How many affiliates or creators are on the platform?
As of November 2023, There is no mention of how many creators are in their network.
For more information visit: https://www.brandramp.com/
7. Amazon Creator Connections
Who is Amazon Creator Connections for?
Creator Connections is Amazon’s own affiliate marketing matching platform. It matches content creators with brands looking for help getting their products promoted.
The Creator Connections page is aimed at the influencers and creator side. Brands access their side of the matching service from inside their Amazon dashboard.
What Amazon Creator Connections does
It matches content creators with brands.
Pricing
There is no charge for either a brand or a creator to sign up to the platform.
Brands are required to set-up two parameters for an influencer campaign:
- Their overall campaign budget.
- The commission rate they are willing to pay creators.
A brand can decide both of these values themselves.
How many affiliates or creators are on the platform?
As of November 2023, Amazon hasn’t revealed how many brands or creators are on their platform.
For more information visit: https://www.amazon.com/earn-with-amazon-creator-connections/b?ie=UTF8&node=53638653011
Best Affiliate Marketing Software for Amazon Sellers
|
Platform |
Target Audience |
Pricing for Brands |
Commission Earnings for Creators |
Number of Creators on Platform at Nov 2023 |
| Levanta | Amazon Sellers and Creators | $150 per month + 5% of affiliate sales | Typical commission rates are around 15-25%, negotiated with the brands. | Over 1600 active creators |
| Archer Affiliate | Amazon Sellers and Content Creators | Not mentioned | Commission rates not mentioned, varies based on agreements with brands. | 500 active creators |
| Publisher Expansion | Digital publishers, content creators, and review sites | Not mentioned | Creators can earn up to 5% or as per agreements with brands. | 100 reputable publishers on the platform |
| Squaredance | Amazon Sellers | Not launched yet, information not available | Commission details not available | Information not available |
| Perch+ | Amazon Brands | Not mentioned | Commission details not available | Over 100 affiliate partners including major publishers |
| Brand Ramp | Amazon Brands and Creators | Not mentioned | Commission details not available | Information not available |
| Amazon Creator Connections | Brands and Content Creators | Varies based on brand’s campaign budget and commission rates set by brands. | Creators can negotiate commission rates with brands; no standard rates. | Information not available |
Summary of the Best Affiliate Marketing Software for Amazon Sellers
The platforms and software mentioned provide multiple options for Amazon sellers and creators interested in affiliate marketing on Amazon.
Levanta stands out for its features, including integration with Amazon’s Attribution API and flexible commission rates, while boasting over 1600 active creators.
Archer Affiliate offers a commission-based model and collaborates with over 500 vetted affiliates, enabling Amazon sellers to boost sales with ease.
Amazon’s own platform is still in its infancy and it will be interesting to see how much resources Amazon put into it. When it comes to advertising, Amazon has been happy to let other software providers do a lot of the heavy lifting and it may be the case that they will do the same for influencer marketing too.
Either way, influencer marketing on Amazon looks here to stay and the landscape will change in 2024.
Additional Affiliate Marketing Resources Suitable for Amazon
Genius Link
GeniusLink is a link tracking tool which allows affiliates to direct users to their local Amazon marketplace no matter where they are in the world. In addition it gives further data insights into sales and clicks.
Helium 10
Helium10 provides keyword data for all of Amazon categories based on real sales data. This is a very handy tool for content creators setting up a sales channel and considering what niche to get into.
Gizzmo.ai
Gizzmo is a tool that simplifies content creation by automatically generating high-quality articles based on Amazon products. Gizzmo’s Chrome extension and WordPress plugin simplify product import, analysis, and SEO-optimized content creation for your website.
Amazon Affiliate Marketing Software FAQs
How to start affiliate marketing on Amazon?
To start affiliate marketing on Amazon, either sign up for the Amazon Associates Program or with a platform mentioned above. Look for products or brand partners which overlap with your audience. Try to choose ones that your followers will be genuinely interested in. Your audience is your biggest asset and it’s vital that you post about things that are authentic. Otherwise you risk alienating people and losing the network you’ve strived so hard to build.
Create content around the products you want to promote and incorporate affiliate tracking links to Amazon products. You can collaborate with brands directly and agree a commission structure to get fairly rewarded for directing your followers to buy their products.
How do I succeed with Amazon affiliate marketing?
To be a successful Amazon affiliate marketer you’ll need to be think about these factors when deciding your strategy:
- How to select products relevant to your niche.
- What type of content to produce.
- Which marketing channels to use for promoting the products.
Are there any geographic restrictions for becoming an Amazon affiliate marketer?
Amazon’s affiliate program is open to people in many countries. However, there are geographic restrictions, and not everyone can participate. You’ll need to check the Amazon Associates website to determine if you’re eligible. You’ll also need to think about where your audience is and where they will buy the products.
