The Brand
NatPat is a wellness brand that creates fun, sticker-like patches for kids that help repel pests, improve focus, promote calm, and get better sleep.
Co-founders Michael Jankie, Gary Tramer, and Andrei Safonau built the company with a mission-driven focus on quality materials, high safety standards, affordable prices, and playful packaging that resonates with parents and children alike.
Founded in 2020, this is a brand that both parents and children love. They quickly found viral success, great retail placement, and a ton of excellent earned media. But in 2024, they noticed that their affiliate sales had hit a bit of a plateau.
The Challenge
Launched in 2020, NatPat made its first sale just a week after going live and quickly gained viral attention, strong retail placement, and widespread media coverage.
However, despite their popularity and strong retail presence, by 2024, NatPat’s affiliate sales had plateaued. They experimented with Amazon’s Creator Connections platform and saw short bursts of sales around events like Prime Day, but without the ability to actively recruit or incentivize the right-fit creators, they couldn’t sustain momentum.
By the start of 2025, the NatPat team had seen enough results to know their affiliates had potential, but they were frustrated by the lack of consistency. They did not know what actionable steps to take in order to make affiliate marketing a reliable growth channel, and were not sure they wanted to keep investing in it.
They needed a way to turn their affiliate program into a reliable revenue-driver.
150
+
NatPat added partners
137
%
Conversion affiliate revenue
The Strategy
In Q1 2025, NatPat started working with Levanta. Using Levanta’s Amazon Attribution integration and Creator Connections (CC) campaigns capabilities, NatPat went into this round of Amazon affiliate marketing with a whole new suite of tools.
Leveraging Levanta’s built-in marketplace of 40,000+ vetted creators, NatPat was able to proactively recruit partners who were excited about their products and uniquely positioned to reach their target audience.
To keep creators motivated, NatPat deployed Levanta’s exclusive Loyalty Bonus Program, rewarding CC affiliates for sustained, high-performance content over time. This incentive structure ensured NatPat stayed top-of-mind, even with busy influencers juggling multiple brand partnerships.
Levanta’s detailed and aggregated reporting also provided improved insights into what was actually working and what wasn’t, allowing NatPat to efficiently tailor their message and strategy. Levanta’s insights gave them the ability to lean into and scale partnerships that showed results, and to quickly pivot away from less successful partnerships.
The Result
After only a few months of leveraging Levanta, NatPat saw staggering results:
Revenue
3x
their entire 2024 affiliate revenue in just a few months
Month-Over-Month Growth
2x
Program revenue MoM every month since launch
Partners Program
150+
New Partners to their Program
Conversion Rate
137%
Click-to-Conversion Rate Increase
“Levanta has been a great tool for us to find the right creators for our brand that have helped to boost our sales.”
Allison DuggerDirector of Marketplaces at NatPat
NatPat invested in Levanta’s industry-leading tools, network, and exclusive Loyalty Bonus feature, and have seen incredible, sustained results. What was once an unpredictable and inconsistent marketing program is now a thriving, revenue-driven affiliate program.
If you’re ready to grow your affiliate marketing with Levanta for your Amazon Attribution and Creator Connections campaigns, sign up today.
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