LockStar, a home security business, entered one of the most competitive and crowded categories on Amazon—Home and Garden—in August 2022. The brand offers a versatile door lock system with multiple access methods, including card, phone app, key, fingerprint, and code. Despite this innovative product, LockStar struggled to gain traction through traditional paid channels, leading the founders, Paul and Ruth Nicoll, to consider closing the brand.
The Challenge
As a new brand on Amazon, LockStar faced immense challenges in driving sales. Competing in a saturated market with well-established players, their paid efforts created challenges. With sales stagnating, they were on the brink of liquidating their inventory and closing down the business.
The Turning Point
Paul Nicoll, also the owner of the successful brand Ella Bella, had previously experienced significant growth through affiliate marketing with Levanta. Encouraged by these results, Paul decided to test Levanta’s affiliate marketing platform for LockStar, using it as their sole marketing channel.
LockStar got started on Levanta in under five minutes, allowing them to tap into Levanta’s Creator Marketplace and establish direct partnerships with over 100 creators and high-value publishers. By increasing their commission rate to 30%, they attracted high-intent external traffic that was crucial to their survival and growth.
Results
- 274% lift in sales lift
- 73.11% of total sales were driven by affiliate marketing on Levanta
- 3x ROAS with no additional paid channels.
- Starting with an Amazon rank of 320,610, LockStar climbed to a best rank of 10,821 by July 2024—an impressive 96.6% improvement in organic search ranking.
“The upside to using Levanta is massive,” Paul reports. It’s a “no brainer”, according to his assessment.
“Even if you’re just getting established on Amazon. There’s no downside to giving Levanta a go.”
Impact
The Levanta-powered affiliate strategy not only revived a struggling ASIN but also positioned LockStar for future growth. The brand’s success on Levanta allowed them to avoid liquidation, increase their sales velocity, and for a new product variation.
LockStar’s journey is a testament to the power of Levanta’s affiliate marketing platform. By leveraging Levanta, sellers can unlock new growth opportunities, improve their organic search ranking,and pay only for sales, not clicks.
