By Rob Schab, Founder and CMO
As Amazon sellers continue to explore new ways to drive traffic and boost sales, Levanta has introduced a significant innovation: Cost-Per-Click (CPC) campaigns. This new offering compliments Levanta’s flagship Cost-Per-Sale (CPS) model, giving sellers even more flexibility in their affiliate marketing strategies.
Traditionally, affiliate marketing has been dominated by commission-based models, where sellers pay affiliates a percentage of sales generated. While this approach works well for many sellers, it has limitations, particularly for those looking to attract high-volume traffic affiliates like media buyers, bloggers, and influencers. Levanta’s CPC model solves this problem by allowing Amazon sellers to partner with affiliates who are more focused on driving clicks rather than for conversions.
For sellers launching new products or aiming to revive existing ones, CPC campaigns can be a powerful tool. This model reduces the risk for affiliates, making it easier for sellers to secure partnerships and increase visibility on Amazon’s crowded marketplace.
Setting up a CPC campaign with Levanta is straightforward. Sellers can choose which products to promote, set their budget and CPC rate, and use Levanta’s platform to track performance in real-time. This user-friendly approach allows sellers to optimize their campaigns, ensuring their CPC rates are competitive and attractive to affiliates.
In addition to driving immediate traffic, CPC campaigns contribute to long-term success by enhancing organic rankings and increasing customer lifetime value (LTV). Sellers can leverage historical data to fine-tune their campaigns, maximizing profitability while building lasting relationships with affiliates.
Levanta’s commitment to innovation ensures that Amazon sellers can continue to grow and thrive in a highly competitive landscape. The new CPC model opens up exciting new opportunities, allowing sellers to engage affiliates on terms that work for everyone.
To learn more about this new model, contact our team.
