The Brand
Hyperice is a revolutionary line of therapy solutions designed to enhance muscle recovery, reduce inflammation, and improve athletic performance, empowering athletes to unlock the best version of themselves.
Their innovative products have been used by the world’s best athletes and consumers in over 60 countries around the globe, with Fast Company recognizing them in 2021 as one of the World’s Most Innovative Companies. Named one of the best inventions of 2024 by Time Magazine, their Normatec Elite wireless recovery boots also won Best Recovery Tech in the 2024 GQ Tech awards.
Hyperice partners with some of the world’s most recognizable leagues, teams and federations, including the NBA, the PGA Tour, UFC, MLB and more.
With Levanta and Wellblūm, Hyperice ignited a wave of sales growth heading into Q4 2024.
Levanta + Wellblūm = Rapid Results
In September of 2024 Hyperice partnered with affiliate management partner Wellblūm, to run their Levanta affiliate marketing program. Their goal was simple yet ambitious: scale a new program in less than a month to become a meaningful revenue source during the most competitive time of year. The result? A rapid ramp-up that drove over half a million in revenue — averaging well over $100K per month throughout Q4.
Not only that, Amazon’s Brand Referral Bonus (BRB) covered 99.9% of their commissions, leaving their total out-of-pocket cost at under $1,000. That’s less than a thousand dollars spent to generate over a half a million in revenue.
To do it, they leveraged Levanta across three global marketplaces—US, UK, and Canada—blending a healthy mix of partners driving traffic with a high volume of sales from various media buying and publication partners.
“Wellblūm’s strategic management of Levanta empowered us to scale our Amazon affiliate network, enabling high-impact creator and influencer collaborations that drove high-converting traffic and strengthened our partnerships.”
Andres Saldaña – Director of Growth Marketing @ Hyperice
The Strategy
Wellblūm didn’t rely on aggressive commissions or blanket discounts. Instead, they matched public commissions to the Brand Referral Bonus, saving their budget for strategic, higher private commissions with top-performing partners.
Wellblūm focused on performance, not just promotions.
- Targeted Recruitment: Focus on high-impact affiliate partners, including performance-driven publishers, niche content sites, and sports/fitness influencers already engaging Hyperice’s ideal audience.
- Tiered Commission Structure: Design competitive, performance-based commissions to attract top affiliates while maintaining profitability.
- Exclusive Partner Activations: Secure premium placements with top affiliates, including gift guides, newsletter inclusions, and content integrations for immediate traction.
The Outcome
Within a month of launch, the program:
- Generated over $500K in revenue in their first quarter — averaging more than $100K per month within 30 days of launch.
- Sustained 20%+ month-over-month (MoM) growth throughout Q4
- Maintained an average commission rate of less than 1% after Amazon’s Brand Referral Bonus— resulting in exceptionally high ROI.
Conclusion
Leveraging Levanta’s platform, Hyperice and Wellblūm ramped up an effective affiliate program in record time—right in the thick of Q4.
It’s a clear example of how the right tools and partners can unlock meaningful growth — fast.
