Amazon introduced its Associates program in 1996. For years, it was the only Amazon affiliate marketing option out there. But it came with limitations: minimal control, few creator tools, and outdated tracking.
In the decades since, a wave of affiliate marketing tools has reshaped the landscape, and now those platforms are better than ever. They’re designed specifically for Amazon sellers, offering better creator discovery, real-time performance tracking, and scalable workflows to drive off-Amazon traffic. But the affiliate ecosystem has also become more polarized, forcing many publishers and creators to choose between promoting Amazon affiliate links, or going directly to direct-to-consumer (D2C) brands.
That said, Amazon cannot be ignored. With 71% of brands citing new customer acquisition as a top benefit of selling on Amazon, and nearly 60% of U.S. consumers starting product searches there, Amazon affiliate marketing is a critical strategy for ecommerce growth.
Here are five leading affiliate platforms for Amazon sellers and why Levanta is the top choice.
1. Levanta
Levanta is the best Amazon affiliate marketing platform in 2025. Built by the same team behind Grovia, Levanta was purpose-built for the Amazon and Walmart seller ecosystems. Unlike bolted-on affiliate tools, Levanta is a complete affiliate marketing solution for Amazon and Walmart, combining creator discovery, affiliate tracking, and product seeding in one streamlined platform.
Highlights:
- A network of over 30,000 verified affiliates, including influencers, publishers, and media buyers
- The only platform with a unified dashboard for Amazon Attribution and Creator Connections
- Built-in product seeding to send FBA samples directly to creators
- Support for CPA and CPC performance models
- Automatic tax documentation and simplified payments
- Integrated AI tools and top-tier customer support
- Global support for Amazon marketplaces in the US, UK, CA, FR, and DE, with more launching soon
Whether you’re just starting with Amazon affiliate marketing or scaling your creator marketing strategy, Levanta provides best-in-class software, creator tools, and affiliate program management.
Ready to grow with Levanta? Request a demo or get started for free
2. Archer Affiliates
Archer Affiliates connects Amazon sellers with influencers, publishers, and affiliate marketers. It’s a solid solution for sellers looking to create performance-based campaigns with no upfront or monthly fees. Sellers can set their own commission rates and create promo codes, and Archer provides access to a network of 2500+ affiliates.
Highlights:
- No monthly fees
- Promo codes and commission-based incentives
- Access to a growing creator network
- Basic product seeding support
Archer offers an easy entry point for sellers, but lacks the scale and automation of platforms like Levanta.
3. Wayward
While still early in development, Wayward focuses on simplifying product reviews and influencer collaborations for Amazon sellers. The platform helps brands send products to niche content creators and manage partnerships via a lightweight interface.
Highlights:
- Lightweight platform with a narrow creator focus
- Helpful for early-stage seeding campaigns
- Limited affiliate network size
4. PartnerBoost
PartnerBoost positions itself as a cross-platform affiliate management tool, with Amazon support included. The tool offers basic campaign management but is geared more toward D2C brands.
Highlights:
- Cross-platform affiliate campaign support
- Not purpose-built for Amazon
- Less visibility into Amazon Attribution
5. Amazon Creator Connections
Amazon Creator Connections is an in-house tool that allows Amazon sellers to run influencer campaigns through creators who are part of Amazon’s network. While it can be useful for basic campaigns, sellers face several limitations around program control, transparency, and reporting.
Highlights:
- Limited control over who participates and how commissions are structured
- Smaller click-through attribution window (2 days versus Levanta’s 14 days)
- Limited reporting and optimization capabilities
- No direct creator relationships or ability to negotiate partnerships
For those who already use Amazon Creator Connections, we have good news. Levanta has a Creator Connections integration enabling new capabilities in one platform:
- First-of-its-kind Recruitment Hub: Discover and recruit new Creators that operate across Creator Connections and Amazon Attribution.
- Unified & Advanced Reporting: Unlock detailed affiliate performance analytics across Creator Connections and Amazon Attribution.
- Levanta Creator Connections Loyalty Bonus Program: Unlike Amazon’s rigid commission model, our Loyalty Bonus feature lets you set custom incentive structures, so you can reward your top-performing creators and scale partnerships on your terms.
Top Choice: Levanta Is the Best Amazon Affiliate Platform
Amazon affiliate marketing continues to move fast, and the tools built for yesterday’s programs just don’t work for today’s opportunities. Levanta offers the most complete, scalable, and user-friendly affiliate platform for Amazon sellers in 2025.
Whether you’re building an affiliate program from scratch or scaling with high-performing creators, Levanta gives you the platform and network you need to drive results.
Ready to grow with Levanta? Request a demo or get started for free
