Black Friday and Cyber Monday (BFCM) are critical sales periods, and preparation is key to ensuring your products stand out. With Levanta’s features, you can efficiently manage your deals, boost your traffic, and engage creators.
When preparing for Black Friday and Cyber Monday (BFCM), it’s important to take into account evolving trends to ensure success. Shoppers are starting their holiday shopping earlier than ever, with a notable rise in “early bird” behavior. In fact, up to 56% of shoppers plan to begin their holiday shopping as early as October (Croud). This shift highlights the importance of loading deals into platforms like Levanta well in advance to capture early interest and secure visibility.
With inflation continuing to influence consumer behavior, discounts, and promotions are likely to play a critical role in BFCM’s success. Many shoppers will be looking for deals earlier to spread out their holiday spending and avoid the last-minute rush (Celigo). For sellers, offering deals early and ensuring creators are aware of upcoming promotions through Levanta’s messaging tools can help capture this audience.
Here’s a guide to help you maximize your success during these key shopping events.
1. Load Your Deals Early for Maximum Coverage
Getting your deals into Levanta as soon as they’re confirmed is essential to maximizing your chances of being featured by creators. The earlier you load your deals, the more time creators have to create high-quality content and build anticipation among their audiences for your products.
This is especially crucial during BFCM when competition is fierce, and creators are juggling multiple partnerships. Ensure your deals are front and center by giving creators plenty of time to promote them. See how to load deals into Levanta.
2. Adjust Commissions for Discounted ASINs
One important consideration is the way commissions are applied to discounted products during BFCM. The Amazon Attribution API does not always adjust pricing properly on Lightning Deals, Coupons, Promo codes, and Subscribe & Save purchases, meaning commissions may be calculated based on the full price, not the discounted one. To avoid overpaying on commissions for any ASINs with these specific deal types, consider lowering your commission rates in those cases.
Standard Black Friday and Cyber Monday deals will report correctly, but for the specific deal types listed above, you may want to adjust commissions manually. Learn how to adjust commissions for these ASINs here.
3. Set Up CPC Campaigns to Garner Additional Traffic
During BFCM, standing out in a crowded marketplace can be challenging. American Express cites that one of the biggest mistakes sellers make over Black Friday and Cyber Monday is failing to stand out from competitors. Setting up CPC (Cost-Per-Click) campaigns on Levanta is a highly effective way to differentiate yourself and drive additional traffic to your products.
With CPC, you pay based on clicks rather than conversions, which can attract a broader range of creators and unlock incremental inventory from existing creator partnerships. This strategy increases the visibility of your products and complements your CPA (Cost-Per-Acquisition) campaigns. Learn more about CPC campaigns here.
4. Use Creator Groups for Bulk Messaging and Private Commissions
Streamline your outreach with Levanta’s Creator Groups feature. During BFCM, time is of the essence, and managing multiple creator relationships can be challenging. Creator Groups allow you to send bulk messages to a group of selected creators, saving time and ensuring consistency in your communication.
Additionally, you can set private commission rates for a group of creators, offering exclusive incentives to those who are most likely to drive significant sales. Whether you’re promoting a special Black Friday deal or launching a new product for the holiday season, this feature helps you manage relationships efficiently. Find out how to use Creator Groups here.
5. Monitor Outstanding Applications for Maximum Reach
BFCM is a busy time, so ensure you’re maximizing your coverage by reviewing and approving any outstanding applications from creators in your Levanta dashboard.
Approving applications promptly allows you to tap into the full range of creator talent available on Levanta. A diversified creator strategy—working with creators across different strategies and niches—can significantly boost your reach during this key period. Discover more about different types of creators and how to diversify your strategy here.
6. Leverage the Messaging Tool to Announce New Product Launches and Holiday Offers
Communication is crucial during BFCM, especially when announcing new product launches or holiday gifting deals. Using Levanta’s in-app messaging tool, you can reach out to creators to ensure they are aware of your latest products, holiday bundles, partnership opportunities, or exclusive offers.
Creators rely on timely updates to plan their content, so keeping them informed can make a big difference in how your products are featured. Encourage creators to include your products in gift guides or seasonal round-ups to capture the attention of BFCM shoppers.
7. Offer Enticing Commissions to Drive Creator Engagement
One of the best ways to ensure creators prioritize your products during BFCM is by offering competitive commission rates. Higher commission rates can encourage creators to feature your products more prominently in their content, leading to increased exposure and higher sales.
Consider temporarily boosting commission rates for your top-performing creators or during specific promotional windows to maximize your impact. Learn how to adjust commission rates here.
Black Friday and Cyber Monday represent major sales opportunities for Amazon sellers, and with Levanta’s suite of features, you can make the most of this crucial shopping period. From setting up CPC campaigns to loading deals early and leveraging bulk messaging, these best practices will help you boost traffic, increase sales, and build strong partnerships with creators.
Prepare early, communicate effectively, and offer enticing incentives to ensure your products stand out in the crowded BFCM marketplace.
