The Challenge
As a new brand on Amazon, LockStar faced immense challenges in driving sales. Competing in a saturated market with well-established players, their paid efforts created challenges. With sales stagnating, they were on the brink of liquidating their inventory and closing down the business.
The Turning Point
Paul Nicoll, also the owner of the successful brand Ella Bella, had previously experienced significant growth through affiliate marketing with Levanta. Encouraged by these results, Paul decided to test Levanta’s affiliate marketing platform for LockStar, using it as their sole marketing channel.
LockStar got started on Levanta in under five minutes, allowing them to tap into Levanta’s Creator Marketplace and establish direct partnerships with over 100 creators and high-value publishers. By increasing their commission rate to 30%, they attracted high-intent external traffic that was crucial to their survival and growth.
Impact
The Levanta-powered affiliate strategy not only revived a struggling ASIN but also positioned LockStar for future growth. The brand’s success on Levanta allowed them to avoid liquidation, increase their sales velocity, and for a new product variation.
LockStar’s journey is a testament to the power of Levanta’s affiliate marketing platform. By leveraging Levanta, sellers can unlock new growth opportunities, improve their organic search ranking,and pay only for sales, not clicks.
The Result
Sales Lift
274%
Sales Atttribute To Affliate
73.11%
ROAS
3X
“The upside to using Levanta is massive! It’s a “no-brainer!" Even if you’re just getting established on Amazon. There’s no downside to giving Levanta a go.”
Paul NicollCo-founder
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