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How LockStar Achieved 3x Revenue in a Competitive Amazon Category with Levanta

By November 20, 2025
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The Challenge

As a new brand on Amazon, LockStar faced immense challenges in driving sales. Competing in a saturated market with well-established players, their paid efforts created challenges. With sales stagnating, they were on the brink of liquidating their inventory and closing down the business.

The Turning Point

Paul Nicoll, also the owner of the successful brand Ella Bella, had previously experienced significant growth through affiliate marketing with Levanta. Encouraged by these results, Paul decided to test Levanta’s affiliate marketing platform for LockStar, using it as their sole marketing channel.

LockStar got started on Levanta in under five minutes, allowing them to tap into Levanta’s Creator Marketplace and establish direct partnerships with over 100 creators and high-value publishers. By increasing their commission rate to 30%, they attracted high-intent external traffic that was crucial to their survival and growth.

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Impact

The Levanta-powered affiliate strategy not only revived a struggling ASIN but also positioned LockStar for future growth. The brand’s success on Levanta allowed them to avoid liquidation, increase their sales velocity, and for a new product variation.

LockStar’s journey is a testament to the power of Levanta’s affiliate marketing platform. By leveraging Levanta, sellers can unlock new growth opportunities, improve their organic search ranking,and pay only for sales, not clicks.

The Result

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274%

Conversion Rate icon

73.11%

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3X

“The upside to using Levanta is massive! It’s a “no-brainer!" Even if you’re just getting established on Amazon. There’s no downside to giving Levanta a go.”

Paul NicollCo-founder

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"Levanta has greatly helped us take a data driven approach to our affiliate marketing strategy by giving us the ability to track affiliate clicks and sales at the product level."

362,384

Product Clicks

$356,881

Affiliate Sales Total

520>>28

Sales Rank Position

"Levanta has unlocked one of the longest standing and most lucrative channels in e-commerce for Amazon sellers."

162,293

Product Clicks

$375,048

Affliate Sales Total

$132,655

Affliate Sales This Month

"Levanta opens up a powerful Amazon marketing channel. We can invest in Creator partnerships at scale, while benefitting from the many incentives Amazon offers for External Traffic."

130+

New Creator Partnerships

$1M

Annual Affliate Sales Projection

35k

New Monthly Clicks

Our strategic partnership with Apogee and Levanta has afforded us the opportunity to strengthen our e-commerce presence and expand the reach of our products to a broader audience.

260+

New Creator Partnerships

2X

Total Affliate Revenue Across D2C & Amazon

21k

New Monthly Clicks

"Levanta has been a great tool for us to find the right creators for our brand that have helped to boost our sales."

3x

their entire 2024 affiliate revenue in just a few months

2x

program revenue MoM every month since launch

150+

new partners to their program

137%

Click-to-Conversion Rate Increase

"Launching on Levanta with Versa as a strategic partner has allowed us to expand our reach and leverage valuable insights from our affiliate network to maximize our impact in the industry"

3,600

Total sales orders over a 60 day period

25:1

ROAS on commission spend

9%

Conversion rate

"Working with the top 20% of our network, we launched Creator Connection campaigns on Levanta. These initiatives drove 5x growth over 4 weeks."

550%

Program Revenue Growth

300%

ClicK-to-Purchase Coversion Rate Increase

239%

Increase of Revenue Active Partnerships

"Wellblūm’s strategic management of Levanta empowered us to scale our Amazon affiliate network, enabling high-impact creator and influencer collaborations that drove high-converting traffic and strengthened our partnerships."

$550k+

In first quarter over $100k per month within 30 days of launch

20%+

Month-over-month growth throughout Q4

<1%

Net commission rate